Think TRUE is a minority-owned marketing agency.
We specialize in engaging diverse, culture-driving
and historically underrepresented communities.
At Think TRUE, our philosophy is simple: not for us without us.


TRUE
OFFERINGS
TRUE
OFFERINGS
We commit to honor and celebrate our diverse, culture-creating communities through brand initiatives that center around inclusive and authentic marketing.

Brand Consulting

Grassroots Marketing & Community Engagement

Audience Insights

PR Consultation & Issue Marketing

Talent Management
OTHER SERVICES
Strategy & Design, Account Services, Production, Operations, Social & Digital, Experiential Marketing
OUR VOICES
OUR VOICES
We think understanding is the foundation of trust, and experience is the path to deep insight. This is our TRUE team.

Alvin
Stafford
CHIEF TRUE OFFICER
-
VP, Accounts at On Board Experiential (OBE) & Former Founder, Blueprint Collective
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Sports & community marketing veteran
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Led talent partnership between JPMorgan Chase & Co. and Kevin Hart
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15+ years of experience building events with Nike and the NBA

Vada
O. Manager
CHIEF STRATEGIST & BOARD MEMBER
-
Former Nike & Levi’s Executive
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Fortune 500 / foundation corporate board director
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Premier C-Suite advisor
-
Sports & business media analyst

Tina
Thompson
BOARD MEMBER
-
Second all-time leading scorer in WNBA history
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Four-time WNBA champion
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Two-time Olympic Gold Medalist
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Naismith Memorial Basketball Hall of Fame member

Deb
Lemon
PARTNER & BOARD MEMBER
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Co-CEO On Board Experiential (OBE)
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Former Nike Sports Marketing, Events & Brand Executive
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Launched the iconic Nike Women’s Marathon
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Reggie Award winner

Dan
Hirsch
PARTNER & BOARD MEMBER
-
Founder & Co-CEO On Board Experiential (OBE)
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One of the first music and sports festival creators
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Ten-time Event Marketer It List Award winner
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Two-time Best Places to Work in Events recipient
CLIENTS
CLIENTS
We aim to raise the standards of the marketing industry to ensure diverse perspectives are acknowledged, engaged, and amplified. These are our collaborators.





Think TRUE is my go-to marketing partner for all things multicultural. Their ability to mobilize innovative, provocative and compelling campaigns is a testament to the firm’s talent.
Toye Wigley
Director, Global DIEB, Paypal (formerly Marketing Director, JPMorgan Chase)


HEADLINES
HEADLINES
Check out our latest news and updates.
May 3, 2021
How Chief TRUE Officer Alvin Stafford Leads With Purpose
Even in today’s ever-shifting corporate nomenclature, it’s rare to come across a title like Chief TRUE Officer. This unique moniker belongs to Alvin Stafford, who is also a partner at Black-owned and minority-led marketing consultancy Think TRUE.
Dec, 08 2020
OBE’s Alvin Stafford on the L.A. Lakers, Jim Rome, and the Triumph of the NBA Bubble
Alvin Stafford is VP of Accounts at On Board Experiential (OBE), working to deliver raw and real experiences for Nike Global and Nike Basketball North America, along with other sports and community accounts.
Aug, 31 2020
New Consultancy Think TRUE to Develop Diversity-Oriented Brand Initiatives
Marketing agency On Board Experiential is launching consultancy, Think TRUE to develop diversity-oriented brand initiatives. The shop’s services will include brand consulting, audience insight development, talent management…
LET'S COLLAB
LET'S COLLAB
Our Communities Need Us.
Want to learn more about our capabilities, projects, and open positions?
Reach us at hello@think-true.com for more information.
